Pascal Krexa
Freelance Service & Product Designer
Pascal Krexa
Strategic Consultant for Business & Service Design
Business design
#BusinessStrategy
#BusinessModelDesign #OrganizationalDesign #ProcessOptimization  
#StrategicPlanning
Service design
#ServiceStrategy  
#ServiceArchitecture #ServiceProcessDesign #CustomerExperienceStrategy #CustomerJourneyDesign
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Experience[s]
From inside out.

With over 15 years of consulting experience, I was privileged to work with the challenges of international corporations [e.g. AUDI, Allianz, TKSE, RTL], as well as with stably established companies from the German Mittelstand [e.g. HRS, Stoelzle, MPS, CTA], all the way to innovation-driven startups.
Two months as a consultant in Beijing [China] expanded my perspective on how context shapes organisations and the people within them.

Today I work at the intersection of business strategy, organisational design and customer experience. I help companies understand what can be improved and build the structures, services, and processes that will.

Selected Cases
AUDI AG Web Monitoring App
AUDI AG
Web monitoring
Board members and managers needed immediate access to current web performance data across product brands, mobile but without complexity. Starting with a structured stakeholder analysis, we defined what decisions the app actually needed to support, shaped the information architecture, and guided the internal team through implementation.
#BusinessModelDesign
#ProcessOptimization
#ServiceStrategy
#ServiceArchitecture
#ServiceProcessDesign
#CustomerJourneyDesign
Stölzle machine startup application
Stoelzle Glass
Machine startup process
Complex machine startup processes at Stölzle were slow, error-prone, and dependent on individual know-how. The challenge was not primarily technical, it was organisational. Together with an interdisciplinary innovation team, we mapped the existing processes, identified the critical friction points, and shaped a solution that workers could actually use on the shop floor daily.
#BusinessStrategy
#OrganizationalDesign
#ProcessOptimization
#ServiceStrategy
#ServiceProcessDesign
Magnet-Physik Solution Space
Magnet-Physik Dr. Steingroever
Solution Space
The calibration laboratory operated with processes that had grown organically over years, formally complex and difficult to transfer. The overall solution consisting of the three pillars software, processes and culture was developed across disciplines with the customer and subsequently implemented iteratively in the company.
#OrganizationalDesign
#ProcessOptimization
#StrategicPlanning
#ServiceStrategy
#ServiceArchitecture
#ServiceProcessDesign
#CustomerExperienceStrategy
RTL wetter.de VOX kochbar
RTL
Strengthen products and teams
Product team structures that had grown over time were jointly analysed and simplified. The restructuring enabled teams to work more efficiently around their products and contributed to a broader shift in how the organisation collaborated. In parallel, we facilitated the development of new digital solutions across the product portfolio.
#OrganizationalDesign
#ProcessOptimization
#StrategicPlanning
#ServiceStrategy
#CustomerExperienceStrategy
#CustomerJourneyDesign
BMW Group Brand Performance
BMW Group
Brand performance board
Making brand KPIs visible, measurable and instantly accessible across four corporate brands was as much a strategic challenge as a structural one. We kicked off with workshops, aligning a team of seven BMW employees around shared requirements and priorities. The resulting solution surfaces a focused set of information by default, with depth available on demand.
#BusinessStrategy
#OrganizationalDesign
#ProcessOptimization
#ServiceStrategy
#ServiceProcessDesign
#CustomerExperienceStrategy
#CustomerJourneyDesign
Services with Outcome
What you read is what you can get.
Service design
Business Strategy
Clarifying where an organisation is heading and what it takes to get there.
Business Model Design
Shaping how value is created, delivered and captured.
Organizational Design
Building structures and roles that actually support the work.
Process Optimization
Identifying what slows things down and removing it.
Strategic Planning
Translating strategy into a concrete sequence of decisions and actions.
Product design
Service Strategy
Defining how a service creates value for customers and the business alike.
Service Architecture
Structuring the components of a service so they work as a whole.
Service Process Design
Designing how departments need to collaborate to deliver a consistent customer experience.
Customer Experience Strategy
Setting the direction for how customers should feel at every touchpoint.
Customer Journey Design
Mapping and shaping the end-to-end experience from the customer's perspective.
Something more
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